FIGH BACK VR – MARKETING & COMMUNICATIONS

Fight Back VR Marketing Manager

FIGHT BACK VR by WE COVEN, Venice 2022

Fight Back VR is a virtual reality experience with hand-tracking that, under the premise of saving the stars and fighting the shadows, teaches self-defense methods. Created by Céline Tricart , premiered at the Venice Film Festival 2022 and released on Meta App Lab on March 8th 2023.

Through the Women in VR Facebook group, I had the privilege of assuming the role of marketing manager for a groundbreaking virtual reality (VR) experience slated to be showcased at the prestigious Venice Film Festival in 2022. The FIGHT BACK VR project represents a remarkable fusion of VR technology, video game mechanics, and hand-tracking innovation, culminating in a captivating narrative that unveils the empowering journeys of women who have championed the advancement of self-defense knowledge.

Under the cover of a thrilling and fun adventure with hand tracking enabled, “FIGHT BACK VR” is an introduction to self defense techniques as an answer to gender-based violence.

As the VR Marketing Manager, my responsibilities encompassed the following tasks:

WEBSITE

• Development of the project’s website, including the installation and visual customization of the WordPress theme, design implementation, and SEO optimization.
• Installation of a subscription plugin in preparation for an upcoming email marketing campaign.
• Created and distributed a wishlist and launch newsletter, gaining 100+ subscribers with a 48% open rate.

EVENT & PR SUPPORT

• Supported PR efforts, contributing to 150+ attendees at the Venice Immersive Festival, and strengthened brand presence through strategic partnerships with key VR influencers.
• Assistance in PR strategy and materials, including developing a Press Kit and coordinating interviews.
• On-site support during the 2-week exhibition at the Venice Immersive section on Lido Island, where hundreds of individuals visited.
• Assistance in the production of printed graphic materials for the event.

SOCIAL MEDIA

• Developed and executed a multi-channel content strategy for the international premiere of Fight Back VR, increasing community engagement by 35% across social media (Linkedin, Twitter, Instagram).

OTHERS

• Support in the creation of the experience teaser.
• Conduct various playtesting sessions with users before the festival launch.
• Researching opportunities for publishing the experience on platforms like App Lab or Sidequest.

Ver esta publicación en Instagram

Una publicación compartida de FIGHT BACK VR by COVEN (@wecoven)

FIGHT BACK VR is in Competition at #VeniceImmersive from @la_Biennale 💫!
We couldn’t be prouder of the team and the partners behind this project and the amazing opportunity we have now to shed some light on forgotten stories. Stayed tuned! #FightBackVR #womeninvr #vrgame pic.twitter.com/gIRYZC9L4C

— Fight Back VR by Coven (@WeCoven) August 22, 2022