Marketing & PR for Les Mills XR BODYCOMBAT on Meta Quest
LES MILLS XR BODYCOMBAT by ODDERS LAB & Les Mills, 2024
Les Mills XR BodyCombat is a premium fitness app that brings the globally renowned BODYCOMBAT experience to virtual reality. Developed in partnership with XR gaming specialists Odders, it offers a diverse workout portfolio, elite coaching from Dan Cohen and Rachael Newsham, and innovative mechanics tailored for VR and MR. This award-winning app, crowned META Quest’s Best App of 2022, is available on Meta Quest, Pico, PlayStation VR, and Vive, and is a must-have for fitness enthusiasts.
As part of the Odders Lab (developer) team, I supported the marketing PR efforts to launch the app’s new DLCS and the Challenge Pass feature. I created all the press kits and release notes and supervised the marketing materials (promotional images, store texts, and trailer).
MORE DETAILS COMING SOON