MARKETING, COMMUNICATION AND CREATIVE PRODUCTION
Having a multidisciplinary profile has allowed me to exercise different roles throughout my professional life, from account executive to community builder or product marketing manager.
From the diversity of these roles is these last 7 years, my experience is focused now on three service areas:
strategic planning, creative production, and content creation, with a special focus on the VR industry.
I enjoy working with developers, publishers and companies in the XR space that need support with their product strategy, game launch, or community building, among others.
my services
CONTENT CREATION
- Social Media Content Creation: profile opening, management, and curation. Can also create the visual assets (short videos, posts, stories).
- Communications: Writing articles, news, reviews, research, case studies, press releases.
- Copy: Creative and engaging copywriting for websites, products, services, advertising and paid media.
- Marketing content: Websites, Newsletters and email marketing, and SEO positioning and optimization.
- VR Content: Meta Quest and Steam Store Assets creation (copies and images) and store assets optimization.
STRATEGY & PROJECT MANAGEMENT
- Pitch & Report Decks.
- Market Research and Benchmarking Analysis.
- Social Media Management and Strategy, including Paid Campaigns (FB & IG).
- Marketing & Communications Strategy.
- VR Game Publishing Strategy
CREATIVE PRODUCTION
- Production Support for VR games, products and experiences, from ideation to development organization, budget, milestones, QA, launch and distribution.
- Creation and management of events, especially related to XR (speakers, panels, experiences).
- Content curation and production for Festivals that want to include VR experiences.
- Immersive Branded Content Creative Consultant.
- Transmedia Strategy Conoisseur
Información básica sobre protección de datos: Responsable: Verónica Rodríguez. Finalidad: responder al mensaje que me envíes a través de este formulario. Legitimación: tu consentimiento. Destinatarios: tus datos serán guardados en SiteGround, mi proveedor de email y hosting, y que también cumple con el RGPD. Derechos: por supuesto tendrás derecho, entre otros, a acceder, rectificar, limitar y suprimir tus datos. Información adicional: Puedes consultar la información adicional y detallada sobre Protección de Datos en mi Política de Privacidad.
TESTIMONIALS
I have had the pleasure of working alongside Verónica for the past 2 years at Out of the Blue Games. She brings a vibrant energy to the workplace, fostering a positive environment and uplifting those around her. Also she stands out for ther proactive nature, consistently taking initiative, trying to anticipate challenges. Her enthusiasm for VR is inspiring, and she is passionate about the future of VR and exploring the exciting possibilities of this rapidly evolving field. I believe her contributions will be valuable to any team that wishes to have her on board in the future.
I have been fortunate to witness Vero’s professional growth, first as a student, then as a co-worker, and to see her later lead many relevant initiatives within the XR ecosystem.
She is a pioneer, brave and passionate about the XR world, the real thing.
She is a pleasure to work with. Vero stands out from the rest in each of her facets.
She is attentive and proactive and has an incredible desire to do things well and evolve. On top of that, she combines creativity with organization and discipline, which is not very common.
In short, working with Vero is a luxury, and I only hope that the future will allow us to share immersive adventures again.
During her Virtual Reality studies at the U-tad University Center, Verónica always showed true passion for immersive worlds and the enormous transmedia capacity they can offer to companies.
Motivated and fascinated by what extended realities could offer, she not only successfully passed her graduate degree, but also collaborated in the development of U-tad’s Cenizas project, which aimed to foster citizen empathy towards refugee children through Virtual Reality.
.As director of the international forum Digital Jove, I had the opportunity to work with Veronica in the co-organization of the XR Showroom of Digital Jove 2019.
That was the second official edition of the forum, and we had Canada as a guest country, which allowed us to include several virtual reality experiences from the NFB, along with a diverse selection of national experiences.
The event was a success, and Veronica was one of the key people in its planning and organization, being in charge of contacting collaborating companies and developer studios and the XR Showroom coordination team during the days of the event.
If I had to highlight any unique aspect of Veronica’s work, I would like to highlight her outstanding professionalism, her technical ability to manage technological projects and events, and her great passion for the world of virtual reality.
It was an amazing pleasure working with Veronica, I’m sure we will be back together on a new project really soon.
It’s rare that you come across standout talent like Veronica!
I had the pleasure of working with her during critical times at Oarsis, the micro-VC we launched in 2016. I was particularly impressed by Veronica’s ability to be flexible in such changing times for the company, as well as coming up with creative ideas on the marketing side. She was proactive, and always looking for ways to add even more value to the company, even when those opportunities came on top of her day-to-day responsibilities. That skill often takes years to develop, but it seemed to come perfectly naturally to her!
She’s kind, people-oriented and a perfect executioner when deadlines are tight. Her ability to proactively listen carefully to others in order to contextually focus on the most important priority makes her a very valuable asset for any company.
We truly appreciate your dedication to the project we have been taking on together.
We were hoping for different outcomes, as you know, but remain positive for the future. Immersive stories will find their way into our lives, and when this happens, we will make sure to be there to push the agenda, with you on board if you accept it.
