Verónica Rodríguez is the name; VR is my game

Welcome to my digital space and service provider project, IAMVR, which specializes in everything related to virtual reality.


I am a professional communicator and marketeer with over seven years of experience specializing in the extended reality industry.

I focus on providing creative and strategic services tailored to the VR entertainment industry.

I am currently specializing in product management and product marketing and working to improve my English (C1) and French (B1) language skills.



vr games, events, products and companies

I have worked on VR videogames like Call of the Sea VR, where I was the leading producer and marketing manager; narrative experiences like Wallace & Gromit in The Grand Getaway, where I led the marketing efforts working with the publisher Astrea; or social-impact experiences like Fight Back VR, where I supported its digital presence and premiere at the Venice Immersive Festival.





I have also collaborated with companies and institutions for their product and company VR strategies, like Oarsis (the first European venture-builder specialized in XR) or Wowin Group (global venture XR capital firm), BeFootball (1VR1 football VR LBE attraction).




Throughout my career, I have also enjoyed organizing and curating events (Virtual Reality Day, Digital Jove), participating in hackathons and labs (Garage Stories, Cannes XR, European Creators Lab), being a speaker for various events (Immersive Tech Week, Google Developers Spain) and occasionally taught at educational institutions (U-Tad, URJC, IAB).



My core competencies are strategic planning, creative production, and content creation.


Working at the forefront of technology, new media, and consumer trends (branded content, transmedia), I have built a strong experience in branding, strategic planning, and management. I continually seek to refine those skills in new, dynamic projects.


My diverse work experience, both on-site and remotely, has sharpened my ability to foster effective communication and collaboration within teams and work independently without the need for micro-management.

Whether in close-knit groups or larger corporate settings, I enjoy ensuring alignment on strategy, goals, challenges, and results.



  • VR Product Management and Business Models
  • Markerting VR & MR Games
  • Immersive Narratives & LBE Entertainment
  • Virtual Embodiment, Avatars & Social VR